One of the most important aspects to remember when marketing and branding are that people are visual learners. They're constantly exposed to imagery in advertising, social media posts, movies, or even...
Marketing, in short, is taking a person’s thoughts and changing it to what you want them to think. “This service is something you need”, “this will solve your problem&rdq...
As you might already know, organic search engine results are the most valuable traffic you can get to your website. Organic search results are the unpaid listings that appear on a website after you do...
Thankfully (fingers crossed!), the days of pandemic lockdowns and forced distancing are behind us. And as much harm as this caused businesses (more particularly small businesses) there was a new awake...
Most kids wouldn’t know what to do with a manual gear box these days. Vehicles and the way they operate have changed dramatically. The same holds true in marketing. If you’re still driving...
“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” ~ military strategist. The quote stands true for businesses too, except that you ar...
It's not just about how you run your business, but also the tone of voice that comes out. To better reach new customers and retain the current while expanding into a different market segment; it pays ...
We all know that keywords are one of the main components of a good SEO strategy. While sometimes you need head keywords to strengthen your content, other times, you also need “long tail&r...
It seems with the onset of technology taking over tasks, automated bots, call systems, dead-end emails and more, one could make the argument that customer service is dead. If you’re a major tech...
As a business owner, you understand the value of positive online customer feedback. Client reviews play a critical role in establishing a trustworthy reputation for your company. A person can get a ge...
You’re probably wondering “what the heck is UGC” and how is it pure gold. UGC is User Generated Content, and it’s pure gold because it builds instant credibility and trust for ...
Digital marketing is always evolving and changing but never more so than in the past few years. Since the onset of COVID and social distancing there have been significant changes in the way companies ...
Just like getting in shape doesn’t happen overnight, nor does building and maintaining an impressive online reputation. With commitment, dedication and some work, we’ll be able to get your...
Over 43% of websites on the internet are powered by WordPress. It is no secret that WordPress is a popular content management system (CMS) with extensive features and capabilities. Howeve...
Typically survival skills include which bugs to eat, how to start a fire and build shelter. But in this case, we’re diving into the rapidly evolving digital world we all must grow with; or be le...
