Instagram is one of the most popular social media marketing platforms today. This multifaceted visual content channel has gained a notable boost in the number of its users. Consequently, it has...
What the heck is an entity? Some of you may remember the 1982 horror film, “The Entity”. In that case it was an unseen force that terrorized a family. In this case, we’re not talkin...
Lately, marketing automation has become a functionality that translates into the bottom-line return. According to Nucleus Research, marketing automation enhances sales productivity by...
One of the most important aspects to remember when marketing and branding are that people are visual learners. They're constantly exposed to imagery in advertising, social media posts, movies, or even...
The Internet world is crazy cool - you hit a query, and you’ll get millions of search results, ideally bringing you the required information. It doesn’t matter if you want to learn about b...
Google is our go-to for answers to all sorts of questions. We hit Google search for everything from asking how to make a paper boat to tips on climbing a mountain or learning about cryptocurrency. You...
In a move that surprised many, Elon Musk, the world's richest person, announced that he was purchasing Twitter for $44 Billion, equating to $54.20 per share. This could mean big things for the social ...
73% of marketers reported that their social media marketing efforts prove to be "somewhat effective" or "very effective.” These marketers understand that social media marketing is not onl...
Marketing, in short, is taking a person’s thoughts and changing it to what you want them to think. “This service is something you need”, “this will solve your problem&rdq...
As you might already know, organic search engine results are the most valuable traffic you can get to your website. Organic search results are the unpaid listings that appear on a website after you do...
Thankfully (fingers crossed!), the days of pandemic lockdowns and forced distancing are behind us. And as much harm as this caused businesses (more particularly small businesses) there was a new awake...
Most kids wouldn’t know what to do with a manual gear box these days. Vehicles and the way they operate have changed dramatically. The same holds true in marketing. If you’re still driving...
“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” ~ military strategist. The quote stands true for businesses too, except that you ar...
It's not just about how you run your business, but also the tone of voice that comes out. To better reach new customers and retain the current while expanding into a different market segment; it pays ...
SEO-friendly URLs are created to meet the needs of users and searchers. URLs that are optimized for SEO are typically short and keyword-rich. Both SEO and user experience necessitate well-optimized U...
