“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” ~ military strategist. The quote stands true for businesses too, except that you ar...

“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.” ~ military strategist. The quote stands true for businesses too, except that you ar...
It's not just about how you run your business, but also the tone of voice that comes out. To better reach new customers and retain the current while expanding into a different market segment; it pays ...
SEO-friendly URLs are created to meet the needs of users and searchers. URLs that are optimized for SEO are typically short and keyword-rich. Both SEO and user experience necessitate well-optimized U...
We all know that keywords are one of the main components of a good SEO strategy. While sometimes you need head keywords to strengthen your content, other times, you also need “long tail&r...
It seems with the onset of technology taking over tasks, automated bots, call systems, dead-end emails and more, one could make the argument that customer service is dead. If you’re a major tech...
PPC campaigns are all about driving traffic to a website. The more people visit a website, the more successful the campaign. However, it isn't easy to drive traffic directly to a website. Hence, landi...
If the definition of insanity is doing the same thing over and over again and expecting different results; then saying the same thing over and over again in a different way must be genius. Learn how t...
Although social media platforms such as Facebook, YouTube, and Instagram attract a lot of attention, search engines such as Google, Yahoo, and Bing still drive the most website traffic for businesses....
As a business owner, you understand the value of positive online customer feedback. Client reviews play a critical role in establishing a trustworthy reputation for your company. A person can get a ge...
Prospects and leads can be downright stubborn when it comes to engaging in your brand or marketing. When it comes to email marketing, like a stubborn mule, the majority won’t budge when it comes...
You’re probably reading this email because the subject line had you wanting to learn more. And that’s exactly the secret; keep them wanting more. The simple answer of capturing their atten...
You’re probably wondering “what the heck is UGC” and how is it pure gold. UGC is User Generated Content, and it’s pure gold because it builds instant credibility and trust for ...
Digital marketing is always evolving and changing but never more so than in the past few years. Since the onset of COVID and social distancing there have been significant changes in the way companies ...
5 Copywriting Mistakes to Avoid if You Want Maximum Return Rather a letter to Santa or marketing copy for your business, there’s an agenda; and that agenda needs to be very clear, well written ...
Just like getting in shape doesn’t happen overnight, nor does building and maintaining an impressive online reputation. With commitment, dedication and some work, we’ll be able to get your...