The Internet is the most fruitful means for small businesses to attract customers and scale business operations. A high-performing website and targeted digital marketing strategies can help SME...
Currently, internet users stand at 5 billion, potentially increasing each day. What does this mean to you? Social media presents unlimited prospects that can help your online business grow significan...
It’s time to stake your claim! There’s a saying in the industry, marketing is like building a house on someone else's land. Basically, if you want to stay on the marketing channels you&rs...
Graphic design can have a powerful and exponential impact on how people experience your brand. Whether you want to grow your business or enhance your brand, it's essential that your design stands out ...
Optimization is defined as the action of making the best or most effective use of a situation or resource. When it comes to website optimization, it’s a combination of technical optimizati...
There’s a saying in digital marketing “Content is King”. Meaning the more content you have on the topic, the better. Things have changed, and although it’s still based on &lsqu...
Running a local business or a company is a full-time job. You wear multiple hats to ensure all business areas are running smoothly, much like a well-oiled machine. As you work hard to meet your...
Instagram is one of the most popular social media marketing platforms today. This multifaceted visual content channel has gained a notable boost in the number of its users. Consequently, it has...
What the heck is an entity? Some of you may remember the 1982 horror film, “The Entity”. In that case it was an unseen force that terrorized a family. In this case, we’re not talkin...
Lately, marketing automation has become a functionality that translates into the bottom-line return. According to Nucleus Research, marketing automation enhances sales productivity by...
One of the most important aspects to remember when marketing and branding are that people are visual learners. They're constantly exposed to imagery in advertising, social media posts, movies, or even...
The Internet world is crazy cool - you hit a query, and you’ll get millions of search results, ideally bringing you the required information. It doesn’t matter if you want to learn about b...
Google is our go-to for answers to all sorts of questions. We hit Google search for everything from asking how to make a paper boat to tips on climbing a mountain or learning about cryptocurrency. You...
In a move that surprised many, Elon Musk, the world's richest person, announced that he was purchasing Twitter for $44 Billion, equating to $54.20 per share. This could mean big things for the social ...
73% of marketers reported that their social media marketing efforts prove to be "somewhat effective" or "very effective.” These marketers understand that social media marketing is not onl...
