What are SEO-friendly URLs & Why Do You Need Them?

SEO-friendly URLs are created to meet the needs of users and searchers. URLs that are optimized for SEO are typically short and keyword-rich.

Both SEO and user experience necessitate well-optimized URLs. URLs are high on the list of variables used by search engines in their decision-making process. URLs, like page titles, help search engines and potential visitors understand what a web page is about; therefore, they must be accurate, appealing, and well-structured.

While various aspects should be considered, some best practices for creating SEO-friendly URLs should be considered.

How to Create SEO-Friendly URLs?

Use target keywords to explain your content in the URL

You should use relevant keywords to describe your page. As an example, consider the following text. The keywords' SEO,' 'friendly,' and 'URL' were employed. Why? Because of our findings, searchers use these keywords to look for information on this subject. Make your uniform resource locator's keywords relevant to your resource and its content so people know what to expect when they click on it.

Keep URL short and meaningful

Another suggestion for creating SEO-friendly URLs is to make them as short and straightforward as possible. Your URLs must be:

  • Simple to read

  • Memorable

  • Consistent and clean

If possible, use static, non-changeable URLs. These are URLs that don't change with each page load. Avoid using unnecessary parameters like "?" "&" and "=," which are commonly used in dynamic URLs. Static URLs are easy to scan for both humans and search engines. This doesn't mean you can't add extra parameters to URLs you'll share on social media to help track sales data, but you should avoid hard-coding dynamic URLs into your website.

Describe content 

By reading the address, a user should be able to make a good guess about the content of a web page. To do this, a URL should include an accurate phrase or term that relates to the page's content.

Use lowercase in URLs

The uppercase letter does matter, but the simple answer is that using all CAPS will result in duplicate pages since the search engine may interpret the URL as two separate URLs. This may hurt your SEO ranking. Your best bet is to keep your website consistent by using small letters throughout.

Use a hyphen to distinguish words 

It is critical to utilize hyphens to separate URL phrases for user readability and SEO. Hyphens (-) are seen as areas between words, whereas words connected by underscores are viewed as a single word. Therefore, Google suggests using hyphens (-) rather than underscores (_) in URLs.

Limit folders in URL

There should be no extra folders in an address. Utilize the number of folders and characters that your address structure requires. The more basic your website structure is, the better.

Using these SEO-friendly URL best practices could help your website rank better in search results and entice users to visit your pages. Usability is an essential feature of URLs and other areas of SEO, and always keep the user in mind. Google likes to change the rules, which is a new thing to remember. Always be on the lookout for changes in the realm of SEO.

Contact us if you're stuck creating a straightforward and user-friendly SEO URL. Iron Marketers has years of experience in making the best SEO-friendly URLs for our clients.