Best SEO tools for small businesses

Scaling your website traffic organically is good, but you know what’s better? A tool that can help you cut down the tedious processes and strategize your growth. If you have checked out our small biz SEO tips, you might have already known that to compete with your rivals in the market, you must have the right weapon. 

How do you choose that? Does your business need extra attention while looking for the best SEO tool? Small businesses like yours always have to compete against large fish in the industry and with the right SEO tools, you can monitor your rankings and scale higher. To know how your website is performing over search engines, here are some of the best SEO tools you can leverage: 

10 SEO tools that small businesses should use

Google Analytics

It is a powerful tool and is available for free to every user. When you install it on your website, it will monitor your marketing campaigns that have increased the digital footprint on your webpages and the factors that may harm your visibility. Google Analytics gives the complete details on how visitors are using your site, which content they prefer, and what keywords they’re using most on your site. 

Google Search Console 

Google Search Console tells how your site will perform when ranked on SERPs. It helps optimize your website for better rankings. You can also view the number of clicks per keyword, keyword rankings, the number of times your website showed up in the search results, etc. 

Google My Business

Google My Business is the all-new search engine for local businesses. Optimize your GMB profile, post regular updates about your storefront, roll out new offers to entice customers and get found on local searches. All you have to do is provide your location and contact information on the Google My Business app to get listed on Google Maps and be visible. 

Rank Ranger

Rank Ranger helps in tracking the ranking of your keyword. You can track your website’s organic rankings in the major search engines and local rankings in map results. This will help in identifying the trends for your webpage so that you can strategize accordingly. 

Screaming Frog

It is special because of the free SEO Spider Tool. This tool will help in conducting a technical SEO audit for your website quickly. Just type your website name on the tool, and it will display a detailed audit of your webpage. 

Moz Local and Moz Pro

Moz Local is the best tool available to audit citations. Citation is mentioning your business name, address, and phone number on another website. Moz Local will help you find if your information is consistent across all directories, and Moz Pro is available as a backlink analysis tool. Missing or duplicity in directories can drag your ranking down. 

WhiteSpark

If Moz Local is good at auditing citations, then WhiteSpark can help in finding citations. It helps in finding citations that are relevant to your business. 

Ahrefs 

Creating backlinks helps in ranking in SEO. Ahrefs first analyzes your webpage and ensures that your backlinks are posted on legitimate sites. You can also use this tool to analyze your competitors to find where they are getting their backlinks. Google can penalize your website if your backlinks are on spam sites, 

Raven Tools 

It helps in creating automated marketing reports for Social Media, SEO, and PPC. This tool pulls data from the tools mentioned above, including Facebook and Twitter. 

SEO Quake

It is an all-rounder SEO toolbox that is a browser plugin. It helps in evaluating on-page and off-page SEO audits for your as well as your competitor’s website. 

The weapon is in your hands. How do you plan to use it? 

Using a number of SEO tools can be overwhelming, so entrust your online presence to your SEO rockstar.  While this a wrap of our small biz SEO series, we’ll continue to engage you more with our upcoming small business tips. 

Do you have a topic in mind? Let us know in the comments below! Till then, stay tuned to Iron Marketers!