SEO - The Search Engine Mystery Discovered - Part 1
Are you intrigued by the powerful buzzword Search Engine Optimization or as often referred to “SEO”, but not exactly sure what this seemingly simple sounding (yet very complex and evolving) phrase really entails?
If you’re nodding your head, this guide is for you.
Let us tell you that SEO is your organic arsenal in driving potential customers to your website. If you’re completely new to this, do not worry.
We have the HACK.
We will walk you through the basics of SEO to reach a stage where you can create a fully optimized website for search engines.
Note: This is the beginning of our Complete Search Engine Optimization (SEO) guide - Part 1. We will roll out a new post every week to help you master the art of optimizing your website. Let’s begin.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of improving a website’s online visibility by tweaking its on-site, off-site, and technical elements. The aim is to rank on the top positions of the Search Engine Result Pages (SERPs) to embrace a massive potential audience for the site.
Ultimately, you will drive more traffic to your site, gain leads, increase sales, and boost the revenue and profit of your company.
Why do you need SEO?
Simply because people are searching for your business online. They use search engines to specify their needs. Therefore, it’s crucial that you optimize your website for search engines to allow them to show your site whenever a user searches for products or services related to your business.
If your website presents itself as a legitimate source of information to your audience, they will be more than happy to purchase from you. But how do search engines generate search results - the SERPs?
The secret behind the SERPs
Search engines like Google broadly use a 3-step process to generate SERPs relevant to the user’s query. This is how you drive traffic to your website.
Google keeps scanning the internet for fresh and updated content. When it finds a new URL, it looks over its code and content, and stores it in a database called index or caffeine.
As soon as the user enters a search query, Google searches for relevant answers in the database and makes a list of web pages to be delivered in response to the query.
It is the process in which Google stores and organizes the scanned URLs as a result of crawling, in a database. If your web page enters the search engine index, it will be displayed in the SERPs.
All the pages stored in the index go through “a ranking test” by the search engine algorithm.
The search engine algorithm maps the indexed web pages against hundreds of ranking factors to find relevant information for the users. It looks for the best answer that can satisfy the user’s search query.
Google then arranges the URLs according to their ranks - most relevant to the least relevant of all on a web page called the search engine results page (SERP).
When a user enters the query, Google pops up this list to answer.