Retargeting Ads - Wait, Come Back! Pt. 1
So you’re saying it’s over? Not anymore, not with the implementation of retargeting ads. Remind your visitors who you are and let them know you want them to come back! I’m sure you’ve visited a product or service only to see that same product or service advertised on other sites; you check the weather and the weather site is showing you ads for the service you just looked up.
Retargeting is an important continuous reminder to revisit a site or product. People receive ads with your site, service or products as soon as they visit a site that has display or retargeting ads.
Well, why are we saying this? If you have a website, you may have seen that people aren’t ready to buy, complete a form, call, etc. when they visit your website for the first time. The reason could be that they get distracted before completing the process or have intentions of returning.
97% of the people don’t buy for the first time when they visit the store. It indicates that a one-time effort is not enough, you have to try again to bring them back. Here retargeting ad campaigns help you get back your customers by reminding them of your offerings after they leave your website. It can be of great help when you are looking forward to growing your business. But, before we move ahead, let’s first understand what retargeting ad campaigns mean.
What is Ad Retargeting?
Ad retargeting always keeps you at the forefront and never gets you out of the consumers’ minds even after they have left your website. It is a method to persuade them into buying your products and services by making them reconsider your offers through continuously reminding them about you and your offers.
Retargeting ad campaigns enable you to show ads to those visitors who have expressed interest in your products and services by visiting your store. With the help of ads on website pages, social media channels, and through search engines, you remind your previous visitors to come back or reengage in your products or services.
Retargeting is Different from Remarketing
Sometimes people use remarketing in place of retargeting, and commonly, these are used interchangeably. But, these are two different terms if we closely look at the concept. Retargeting ads focus on online display ads shown to customers, which is done through tracking pixels or cookies following the user when they leave the site. On the other hand, remarketing focuses on bringing back the lost customers, or current customers you can add more value to.
Why You Need Retargeting Ads for Your Business?
When you are in online marketing, you need more than one channel to ensure that none of the customers fall off your radar. According to Google, if you incorporate a mix of retargeting with other advertising, you can sell more than 50% of your stuff. Retargeting is a rather long-term strategy and also requires a decent amount of site traffic so that the retargeting data can have a diverse data collection set.
Whether you want to promote your bestsellers or introduce a new collection of your products and services, ads retargeting works best. Moreover, when you have a small business and want to improve your brand awareness, ads retargeting lets you reach out to a great number of people along with your potential customers.
Apart from this, there are a lot of benefits of retargeting ads. Some of them are mentioned below, have a look:
Retargeting is a reminder to your potential customers who wish to engage with your site by encouraging them to come back and seal the deal.
It allows you to focus on potential clients who already have some degree of interest that indicates a better ROI for your business.
Ad retargeting is flexible and fits in all types of marketing strategies that may include AdWords, content marketing, and targeted display.
Retargeting has evolved with time and now comes with more sophisticated advertising options. You can filter, modify, and personalize to tailor-make each ad catering to your visitor's preference and surfing behaviors.
So now that you know the importance of ads retargeting, are you ready to create one? We hope you found this information useful. We will get back soon with another interesting topic to help you reach your customer base through retargeting.