Whether your company is a large multinational organization or a small start-up, Search Engine Optimization, or SEO, is essential for digital marketing. It's one of the two central pillars on which most online marketing strategies are built (the alternative being conversion rate optimization or CRO). When done correctly, SEO will help your company establish a digital presence and stand out from your competition.

There is limited space on the first page of the Search Engine Results Page (SERP), and that space is extremely precious. When conducting an online search, most people select the top five items on the first page of the results. The number one result has a Click Through Rate (CTR) of approx. 31.7%. However, 1% of Google users choose from the second page of results.

Your website may be competing with multiple different search results depending on your business's niche. If your company relies on online traffic to generate revenue, you don't want to be buried too deep in the search results.

We'll look at why SEO is important for business growth in this article:

Enhance Online Visibility

Maximum users click on Google's first five results. This does not include the paid advertisements that appear at the top of the page. 

If your company isn't listed in the top 5 results or even on the first page, chances are people aren't aware you exist. Customers are the essential aspect of any business, so you should start putting yourself where they are. Using native SEO tactics can help you break into the top results and increase your discovery chances.

24/7 Advertising

When it comes to SEO, your company is frequently promoted. You'll grow your business while sleeping, working, producing new products, and much more. Your website, with its excellent rankings, never stops working. You're getting free promotion every time a searcher sees your website, business name, or phone number in the search results. If you get to the highly wanted map result, searchers will also see your company's location.

Long-Term Strategy

SEO could appear to be a wise investment for a new business. Initially, assets may appear to be costly and in vain. However, as your company grows, you'll see that SEO pays off. 

Every dollar you spend on SEO can help you grow your firm in the future. Even if you stop paying for ongoing SEO services, your work in SEO will still benefit you and your business.

Targeting More Customers and Better Conversion

One of the most important reasons for having a website is to stand out among competitors and expand your customer base. 

Business with an SEO-optimized website brings in twice as many clients and develops twice as fast as those without one. SEO is perhaps the most cost-effective and low-cost marketing method available today. 

SEO-optimized websites load faster, are simple to navigate, and work on many devices, like smartphones and desktops. Websites that are straightforward to browse and navigate are more likely to capture and maintain the attention of readers or visitors – and hence are more likely to have loyal customers.

Iron Marketers curates, customizes, and creates SEO strategies for budding businesses. If you’re looking to optimize your website on the SERPs, let’s have a cup of coffee! :)